Members shall conduct their professional activities with respect for the public interest.
Members shall at all times act with integrity in dealings with clients or employers, past and present, with their fellow members and with the general public.
Members shall not intentionally disseminate false or misleading information, whether written, spoken or implied nor conceal any relevant fact. They have a duty to maintain truth, accuracy and good taste in advertising, sales, promotion and all other aspects of marketing video productions.
Members shall not represent conflicting interests except with the express consent of those concerned given only after full disclosure of the facts to all interested parties.
Members in production for a client or employer shall not accept fees, commissions or any other valuable consideration in connection with those services from any one other than their client or employer except with the consent (express or implied) of both.
Members shall refrain from knowingly associating with any enterprise that uses improper or illegal methods in obtaining business.
